Join the course for two weekends in October to learn how to accelerate your career.
This abbreviated course is designed to benefit musicians who are already in the process of building their careers, and those just starting their musical journeys. It is designed to dispel common misconceptions of career building and illuminate key fields of knowledge with which to take your career to the next level.
All lectures will be held online, taking place during the first two weekends of October (10/2,10/3,10/9,10/10). Each day has 3 lectures, 1.5 hours each with a total of 12 lectures in 2 weekends.
Please note, the number of participants is limited!
Please note! The timetable will be held in Central European Time (CET)
1. Career strategy
Being the best doesn’t guarantee a successful career – being unique does. Who you are as an artistis the starting point of your career and is always developing. In this lecture we will dig deep and ask ourselves “why am I a musician?”. You can start building your strategy around your uniqueness. You will receive useful tools and tips on how to write a bio promoters will read and remember, types of bios and what photos and videos to use.
2. Digital Presence
How well do you know your “fans”? How often do you connect with them? Maintaining an active relationship with your fanbase is crucial for the success of your career. Musicians cannot exist without their fanbase. In this lecture we will talk about different types of fans, useful tools to keep in touch with them and how to start a contact database.
4. Your First Recording and Becoming a Promoter
In the final lecture we will touch upon two these two important topics. Doing a recording requires a certain amount of planning and many details are to be considered. We will go through some of these, including planning, budgeting, releasing, financing and more. In the second part of the lecture we will put ourselves in the shoes of an audience member. The mindset is the key and by understanding the expectations of your audiences you can deliver a unique and interesting experience.
1. Digital Media Basics
What you need to know about digital media. This will provide you with the basics, tips, and a few tricks to begin strategically thinking about digital media and your brand.
2. Digital Media and YOU
How to build your community through strategy. This class will help teach you how to begin building your online community. Building on day 1, you will dive deeper into the strategy behind what you see people posting online.
3. Busting the Myths
Creating, building, and promoting a digital brand requires a lot more than posting a pretty picture. It requires data, strategy and either time and/or money. Data is everything
4. Digital Advertising
Make sure you’re seen. In today’s world, the digital landscape is already filled with content. Getting and staying noticed is no longer as simple as just having great content. Now that you have the strategy and data, you can begin advertising.
1. Recording basics
Equipment. Acoustics. Instruments.
2. Getting ready to be recorded. More about the steps must be done before the recording session. Click Tracks. Tuning. Scores.
3. The recording Session
What’s happening in the booth? Structure of a recording day.
4. After the recording session
Editing. Choosing parts. Cutting with click and without. What problems can be solved and what are more difficult to solve -noises, reverb, tuning issues, etc.)
Entrance fee is 299€
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